Union, NJ (December 1st, 2017) – Peerless Beverage Company is proud to announce a partnership to distribute FitVine Wine, a California brand inspired by an emphasis on healthy living.
FitVine Wine was born when three friends made a pact to craft amazing wines that complemented their active lifestyles, including such pursuits as CrossFit, cycling, running, skiing, paddle boarding or just enjoying the outdoors. They wanted to combine their love for fitness with more sustainable wines that wouldn’t compromise flavor or taste.
The result is the first “active wine” brand, which features classic, crisp wines with less sugar, more antioxidants and fewer carbs, calories, and sulfites. To accomplish this, FitVine sources local, artisan, estate-grown grapes and takes extra time and effort to create a clean tasting beverage with the flavor, mouthfeel, and alcohol expected from great wines.
ABOUT PEERLESS BEVERAGE COMPANY: Peerless Beverage Company, a family-owned business since 1933, is led by third-generation Scott Beim and Chuck Salzman. The company is housed in a 200,000-square-foot state-of-the-art warehouse space, selling more than 8 million cases a year of the beer market’s biggest brands. Located in Union County, Peerless services Essex, Union, Hudson, Passaic, Bergen, Sussex, and Morris (south of Route 46) counties and ranks as one of the largest beer distribution centers in the state. Along with its cutting-edge technology, insight, and innovation, Peerless provides the best quality products and service. Visit them at www.peerlessbeverage.com; facebook.com/peerlessbeverage, and twitter.com/peerlessbev.
ABOUT FITVINE WINE: Headquartered in California wine country, FitVine was founded by three friends who wanted to mirror their healthy lifestyles by creating great tasting wine with fewer calories and carbs. FitVine’s motto is “Crush it with FitVine. We Crush Grapes, You Crush Life,” with other slogans that include “Drink Clean” and “Tomorrow Matters.” For more information, visit www.fitvinewine.com; facebook.com/FitVineWine, and twitter.com/fitvinewine.