UNION, NJ (Feb 15th, 2019) – Peerless Beverage Company awarded the Red Star award for its efforts in driving the success of Heineken USA portfolio in 2018.
The program is designed to honor the balanced efforts by distributors against the drivers of Heineken USA volume, distribution, and display execution. Distributors across the U.S. compete against peers of similar size and geography, and the award is given to the distributor partners who go above and beyond the average market results. Four Region Groups are divided into four Regional Tiers defined by total Heineken USA volume. A winner is selected in each Region, at each Tier, resulting in 16 Regional Winners and one Overall winner.
Peerless Beverage Company has been among the top contenders for the award each year and took home the top honor in 2018. The New Jersey distributor delivered outstanding performance in partnership with the Heineken USA team to drive distribution and displays. Peerless Beverage Company was honored for execution that crossed portfolio lines and results that exceeded industry standards. Peerless Beverage combined best-in-class leadership, management, sales execution and a strong partnership with Heineken USA to deliver on all key metrics, including high-impact sponsorships that maximized brand awareness in the market.
“We are very excited to be recognized by Heineken USA for our award-winning performance in 2018. The Red Star Award has been a goal of ours since we were appointed the portfolio in 2012 and through our team’s commitment to excellence we have achieved this accomplishment. In addition, special thanks to our local Heineken USA team and the support they bring every day to our marketplace.” Says, Brian Lucas, VP Sales and Marketing
ABOUT PEERLESS BEVERAGE COMPANY: Peerless Beverage Company, a family-owned business since 1933, is heading into its eighty-sixth year, led by third-generation Scott Beim and Chuck Salzman. The company is housed in a 250,000-square-foot state-of-the-art warehouse space, selling more than 9 million cases a year of the beer market’s biggest brands. Located in Union County, Peerless services Essex, Union, Hudson, Passaic, Bergen, Sussex, and Morris Counties, ranking it one of the largest beer distribution centers in the state. Along with its cutting-edge technology, insight, and innovation, Peerless provides the best-quality products and service. Visit us at www.peerlessbeverage.com, facebook.com/PeerlessBeverage, and twitter.com/peerlessbev.
About HEINEKEN USA: HEINEKEN USA, Inc., the nation’s leading upscale beer importer, is a subsidiary of HEINEKEN NV, the world’s most international brewer. Core brands imported into the U.S. are Heineken®, the world’s most international premium beer brand, the Dos Equis franchise, the Tecate franchise, and Strongbow Hard Apple Ciders. HEINEKEN USA also imports Amstel Light, Newcastle Brown Ale, Red Stripe, Sol, Indio, Carta Blanca, and Bohemia brands. For the latest information on our company and brands, follow us on Twitter @HeinekenUSACorp, or visit HEINEKENUSA.com.