March 10, 2014 – Union, New Jersey. Peerless, a family owned and operated beverage wholesaler is pleased to announce this March that it donated $10,000 to The V Foundation for Cancer Research. For the second consecutive year, Peerless has supported Corona’s “Each Corona Gets Us Closer to a Cure” campaign. This successful campaign helped raise more than $660,000 this year alone.
“We are thrilled to partner with Corona again this year and contribute to their efforts to get closer to a cure. Our team members and the company worked extremely hard to make sure to meet this goal. It is important to our company to give back in anyway we can.” Said Vice President, Chuck Salzman.
About the Foundation:
The V Foundation for Cancer Research, formed by ESPN and Jim Valvano in 1993. A relatively young organization, The V Foundation has a strong presence in the scientific community. The Foundation is guided by an elite, all-volunteer, Scientific Advisory Board who recommends the research projects funded. This Board is comprised of top physicians and research scientists from prominent universities and cancer centers throughout the country.
About Peerless Beverage Company:
Peerless is a third generation family owned business since 1933. It all began at the height of The Great Depression. Prohibition was being replaced and the sale of beer made legal. Charles Salzman was selling Near Beer and Seltzer; while Jake Beim was bottling Crescent Soda. These two young immigrants realized there was an opportunity to sell beer and began doing so. Forward, thirty years later to 1963 their sons Rich Salzman and Norm Beim would merge their two companies to create Peerless Beverage Company. As Peerless heads into it’s 81st year, the third generation leadership is now led by Scott Beim and Chuck Salzman as shared Presidents. Today Peerless Beverage Company is housed in a 250,000 square feet state-of-the-are warehouse space, selling more than 8 million cases of some of the beer markets biggest brand. Ranking it one of the largest beer distribution centers in the state. Along with its cutting edge technology, insight and innovation Peerless provides the best quality products.