UNION, NJ (Feb 28th, 2019) – Peerless Beverage Company kicks off 2019 with the introduction of their Grand Tasting Retail event. Hosting more than 800 guests the tasting showcased more than 38 suppliers, highlighting their new innovations and offerings.
The tasting took place on the grounds of the Newark International Marriot Hotel. Attendees enjoyed a myriad of fabulous food, wine, and beer. Guest were able to mingle with supplier representatives and have in-depth conversations on new product offerings or existing brands.
Says Chuck Salzman, president, and third-generation at Peerless, “This was a first-time event for us. Typically the beer industry does not do Grand Tastings but now with so many new innovations and the launch of our wine and spirits department we felt it was the right time. We were overwhelmed with the positive response and look forward to doing it again.”
ABOUT PEERLESS BEVERAGE COMPANY: Peerless Beverage Company, a family-owned business since 1933, is heading into its eighty-sixth year, led by third-generation Scott Beim and Chuck Salzman. The company is housed in a 250,000-square-foot state-of-the-art warehouse space, selling more than 9 million cases a year of the beer market’s biggest brands. Located in Union County, Peerless services Essex, Union, Hudson, Passaic, Bergen, Sussex, and Morris Counties, ranking it one of the largest beer distribution centers in the state. Along with its cutting-edge technology, insight, and innovation, Peerless provides the best-quality products and service. Visit us at www.peerlessbeverage.com, facebook.com/PeerlessBeverage, and twitter.com/peerlessbev.